Official Memorandum from the Central Planning Committee
To: All Citizens Currently Engaged in Era-Based Personal Rebranding From: The Bureau of Essential Labor Allocation Re: Immediate Career Reassignment Following Identity Performance Review
Comrades,
It has come to our attention that significant portions of the population have been declaring themselves to be in various "eras" — villain eras, soft girl eras, dark academia eras, and other forms of aesthetic self-actualization that appear to function as substitutes for productive labor.
After careful review by our Department of Practical Skills Assessment, we regret to inform you that the revolution has exactly zero openings for "main character energy" and a critical staffing shortage in wastewater management.
The Era Audit Results
Our analysis of popular era declarations reveals a troubling pattern:
"Hot Girl Summer" (2019-2023): 47,000 documented cases of citizens declaring this seasonal identity phase while contributing nothing to actual temperature regulation or agricultural productivity during crucial growing months.
"Villain Era" (2022-Present): 89,000 individuals have announced their transition into this phase, apparently believing that aesthetic rebellion against unnamed societal forces qualifies as revolutionary activity. We note that none of these self-proclaimed villains have successfully undermined capitalist infrastructure or seized any means of production.
"That Girl Era" (2021-Present): 156,000 citizens have declared themselves to be "that girl" — a designation that appears to involve expensive smoothies and 5am workouts rather than contributing to collective welfare or meeting production quotas.
The Reality of Era-Based Economics
Under the previous system, declaring yourself to be in a "soft life era" might have translated to lucrative brand partnerships and lifestyle content creation. Under our new economic model, however, the state has reviewed your qualifications and determined that your era-based skill set aligns perfectly with our 24-hour municipal services requirements.
Effective immediately, all citizens previously engaged in era-based identity performance will report to the following assignments:
- Former "Villain Era" practitioners: Midnight sewage treatment facilities (your dark aesthetic will blend seamlessly with the work environment)
- "Hot Girl Summer" veterans: Industrial laundry operations (you'll appreciate the consistent heat)
- "Soft Life" enthusiasts: Concrete mixing crews (we'll help you develop a more robust relationship with manual labor)
- "Dark Academia" adherents: Night shift at the municipal recycling center (plenty of reading material, though it's mostly soggy newspapers)
Personal Branding vs. Collective Responsibility
We understand that many of you built significant social media followings around your era-based content. Please note that the revolution has nationalized all personal brands, and your follower count has been redistributed among agricultural education accounts.
Your carefully curated aesthetic — the moody lighting, the expensive coffee shops, the strategic outfit planning — was never actually productive labor. It was performance designed to sell lifestyle products to other people also engaged in lifestyle performance.
The sewage treatment plant, however, provides genuine value to the community. Every shift you complete ensures that thousands of comrades have access to clean water and functional sanitation. This is what actual contribution looks like.
Adjustment Period Guidelines
We anticipate some emotional difficulty as you transition from "living your best life" to "ensuring municipal infrastructure functionality." The following support resources are available:
Grief Counseling: Available Tuesdays at 6pm (after your shift ends) Skills Training: Comprehensive wastewater management certification program Community Integration: Mandatory group processing sessions with other former lifestyle content creators
Era Performance vs. Revolutionary Performance
Your previous era-based identity was fundamentally about individual aesthetic choices presented as personal growth. Revolutionary life, however, is about collective responsibility and material contribution to society.
The revolution doesn't care about your character development arc. It cares about whether the water treatment systems are functioning and whether citizens have access to basic services.
Your "villain era" was about looking mysterious while drinking expensive coffee. Your new assignment involves actual night shifts maintaining the systems that prevent public health crises.
Reporting Instructions
All former era-based content creators will report to the Municipal Services Coordination Office on Monday at 4am for uniform distribution and shift assignment. Bring work boots and leave your ring light at home.
The revolution appreciates your cooperation in this transition from performance to productivity.
End of Memorandum
The Central Planning Committee reminds all citizens that individual aesthetic choices are subordinate to collective material needs. Your era has ended. Your shift begins now.